KP Launches “Ehsaas Naujawan Programme” to Uplift Youth and Boost the Economy
Ehsaas Naujawan Programme
Peshawar – In a bold step toward youth empowerment, the Government of Khyber Pakhtunkhwa has introduced the Ehsaas Naujawan Programme, aimed at enabling young individuals to become self-reliant contributors to the provincial economy. With more than 65% of Pakistan’s population under the age of 30, the youth are central to shaping the country’s future, and this program recognizes their untapped potential.
Born out of pressing socio-economic issues, the initiative seeks to break long-standing barriers that hinder young people’s ability to grow economically and socially.
🔍 Why the Programme Was Introduced
1. Alarming Youth Unemployment Rates
Youth joblessness is a growing concern across KP. Despite being qualified, many young individuals face challenges securing meaningful employment due to limited job openings.
✅ What’s Being Done: The program offers interest-free loans and business development training to help young people create their own income-generating ventures.
2. Lack of Access to Traditional Financing
Banks often deny loans to young applicants who lack credit history, collateral, or stable income sources.
✅ How It Helps: This scheme removes these obstacles by providing collateral-free, zero-interest loans, ensuring that young entrepreneurs get equal opportunities to grow.
3. Unlocking Entrepreneurial Talent
Young Pakistanis are full of ideas, but without mentorship and funding, most ideas go unrealized.
✅ The Solution: By connecting youth with financial support, business mentors, and market access, the programme helps turn innovative ideas into sustainable enterprises.
4. Inclusive Growth Across All Regions
Many underdeveloped areas in KP—especially rural and tribal zones—have been left behind.
✅ Program Strategy: Funds are distributed fairly across all districts, based on population, to ensure youth in remote areas also receive support.
5. Promoting Social Stability
Unemployment is often linked to rising crime, extremism, and unproductive migration.
✅ Positive Impact: This initiative encourages productive, peaceful participation by youth in society through business ownership and responsibility.
6. Empowering Marginalized Groups
Women, differently-abled individuals, and underserved communities often face additional obstacles in accessing finance.
✅ What’s New: Special measures have been introduced to guarantee that vulnerable groups receive mentorship, dedicated funding, and support services.
7. Building a Skilled and Self-Reliant Workforce
The program goes beyond just finance — it equips youth with practical business skills and vocational training.
✅ Real Change: By integrating training and market readiness, young entrepreneurs are better prepared to run successful businesses that can thrive in the real world.
8. Reducing Overreliance on Government Jobs
Public sector jobs are limited, yet many youth still rely solely on them for career growth.
✅ New Direction: This initiative encourages independence and innovation by promoting self-employment and private enterprise over state dependency.
🚀 A Future-Oriented Development Strategy
The Ehsaas Naujawan Programme aligns with KP’s long-term goals, including:
- Strengthening the provincial economy
- Reducing the urban-rural economic divide
- Supporting innovation and entrepreneurship
- Transitioning to a knowledge-driven economy
🏁 Conclusion: Investing in the Next Generation
The Ehsaas Naujawan Programme isn’t just a youth policy—it’s a roadmap for meaningful, sustainable development. By removing financial and social barriers, the initiative opens doors for KP’s young people to become job creators, innovators, and leaders in their communities.
With the right support, the youth of Khyber Pakhtunkhwa are prepared to guide the province into a future built on inclusion, resilience, and economic strength.
🔗 For eligibility details and to apply online:
ehsaasnaujawan.bok.com.pk
